Saturday, 04 July 2009

• Panda-monium Marketing Strategy

  
  

  
  

  
  

  In marketing, occasionally a great product needs repackaging. A great book needs a new cover. A good web site needs a facelift.  

  
  

  The elephant is Thailand's national symbol, but the country has gone panda-crazy since the birth of a female panda cub to pandas Lin Hui and Xuang Xuang at Chiang Mai zoo inBangkok.

  Sick of all the fuss, keepers at the Ayutthaya-Elephant Kraal decided to take drastic-action, painting five of their neglected giants in watercolour paint, then parading them before schoolchildren. 

  The stunt has resulted in panda-monium as the zookeepers try to draw the country's attention back to its neglected giants.

  SOURCE: http://budurl.com/pandamonium

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  Posted via email from Dan Hollings' posterous

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