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Saturday, 14 November 2009

Tuesday, 10 November 2009

  • OMG Flyvertising? - No Fly Swatters, Please!

    Flying by the seat of his pants, Jung von Matt just invented flyvertising. At a recent Frankfurt book convention he attached advertisement banners on to 200 flies (yes, you know, like green flies) and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner.

    Worry not... No flies were harmed during this promotion. But a lot of people laughed.

    The banner itself was attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly. The weight of the banner kept the little soaring advertisers from flying too high and they seemed to love landing on visitors.

    Maybe next time they'll create a "buzz" using banners on bees.

    Posted via email from Dan Hollings' posterous

Monday, 09 November 2009

  • Impressive PeopleBrowsr Toolset Now In MyTwitter Toolbar

    MyTwitterToolbar.com is the most popular "Twitter Toolbar" on the web, benefiting thousands of Twitter users daily. 

    Recent updates include direct access to an impressive suite of PeopleBrowsr tools:

    • Personal Social Network Dashboard
    • Social Search / Twitter Search
    • Research Trends & Sentiment
    • Monitor Brands & Engage Customers
    • Social News Editor
    • Conference visualizer (Create & Broadcast)
    • Analytics, Graphs & Reports
    • Personal Relationship Manager (PRM)
    • Create widgets & Blog pages 
    • And more... 

    MyTwitter Toolbar is a free download (no cost / no spyware / no email required) and it works on Mac or PC (IE, Firefox or Safari)

    If you are not using MyTwitterToolbar, you're freakin' weird.  Well, perhaps that's a bit over stated... but, you I can't think of another explanation  

    Get your Twitter Toolbar today:

    Posted via email from Dan Hollings' posterous

Thursday, 08 October 2009

  • The ROI of Twitter Marketing, One Slice at a Time

    I've shared many different ways to use Twitter for marketing over the past years. Yet, there are still many people that are naysayers. In fact, I spoke at a recent conference where it was proclaimed by other "experts" that because there was no solid analytical evidence that Twitter produced real results, it should be "back burnered" as an almost useless marketing avenue. Then we see examples like what AdAge is talking about... A pizza place in New Orleans, which has delivered much more than fresh hot Pizza (@NAKEDpizza).


    In April, Naked Pizza launched an exclusive Twitter campaign that accounted for 15% of its business in a single "measured" day. All phone calls were tracked, each order was tallied based on where the customer came from, and it told revealed very quickly that Twitter is driving a lot of hard-dollar profits. According to Naked Pizza Co-founder Jeff Leach, "There's the brand marketing and getting-to-know-you stuff ... But we wanted to know: Can it make the cash register ring?" 

    Abbey Klaassen, AdAge author on this piece stated:

    Twitter's real-time messaging service is turning out to be a boon to local establishments, who are starting to get onboard -- mostly because the message pops into users' Twitter feeds and they're close enough to act on it. For Mr. Leach, who is targeting people within a three-mile radius of his store, that's key. He's gone so far as to erect a billboard outside his store publicizing Naked Pizza's Twitter handle...

    The fact is that Twitter reaches mobile users - something that is often incredibly beneficial to local businesses. You can always find Twitterers by city too with a service like Twellow. Combine that with Twitter search to see who's talking about what you offer, and you'll no doubt begin brainstorming a solid campaign that will work for you.

    Naked Pizza took integration of Twitter even further by adding their Twitter message (and username) on their billboard. This assures people are aware of your Twitter presence. Adding "follow us on Twitter" to your website is obvious, but for brick and mortar businesses, why not feature your Twitter account prominently on all your marketing materials - signage, coupons, business cards, or shall we suggest... your PIZZA box (or packaging).

    You can not expect to find success using Twitter as a marketing tool if people do not know that you're on Twitter. And if you are on it, don't just stay on it, but get creative and use it to drive brand, traffic and sales. The ROI in Twitter is definitely there, perhaps a bit harder to calculate, but without question for those that are pro-actively using Twitter and fully integrating it into their campaigns and marketing materials... it's shouting out ROI loudly and proudly.

    Posted via email from Dan Hollings' posterous

dhollings

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    • Name: Dan Hollings
    • Gender: Male
    • Member Since: 9/10/2008

About Me

  • It's no secret, Dan Hollings is one of the most sought after internet marketers around. An internet strategist to celebrities, talk show hosts, NY Times best selling authors, noted teachers, world renowned entrepreneurs and smash hit movies including "The Secret." FEELING LUCKY? 1) Go to: GOOGLE 2) Type in: "hey there dhollings" 3) Click search button: "I'm Feeling Lucky" Follow Dan Hollings on Twitter: http://twitter.com/dhollings

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